The Optus Media Centre is the primary point of contact between Optus Singtel and media outlets in Australia and around the world.
Utilitarian and functional would be two words to describe the Optus Media Centre. It’s not the fanciest site, but it performs a specific role and does it very well.
Incorporating Optus’ CCR design language, the WordPress based site allows members of the Optus Corporate Media Team to write press releases, but provides publishing privileges only to a select group of Media Team managers.
The process of publishing content is streamlined, allowing time-critical media releases to be published in the shortest possible time. (This is particularly critical during natural disasters when media outlets require timely information about locally impacted network services).
Originally launching in 2013 with only 12 months of archived content, in 2015 media releases, financial results, speeches and reports, dating back to 1999, were migrated from a Vignette CMS, providing a fully indexed repository of all Optus’ media releases.