Since 2009 the Australia-wide Pirtek Fishing Challenge has helped raise funds for Prostate Cancer research.
With a prize pool worth over $240,000 for 2021, the Pirtek Fishing Challenge attracts over 10,000 amateur anglers from across Australia, making it the largest fishing competition in the world.
I became involved with the challenge, and primary sponsor Pirtek, in its first year. Since then the site has been completely redesigned and extended each year.
The site not only allows competitors to sign-up and pay their entry fee via PayPal, they are also able to purchase from a range of PFC-branded merchandise. The site also features a photo gallery and video content, general information and ‘news flashes’. On competition day, the site allows anglers upload a photograph of their catch for judging.
The WordPress theme is refreshed each year to match the promotional material designed for the Challenge, and the site incorporates customised payment and postage plugins, photo upload pages and ‘back-end’ features such as on-demand reporting and charting, and a custom EDM facility.